How to tell if a Labubu is real? (Guide 2026)

Labubu from Pop Mart has become one of the most sought-after designer figures in the world. Unfortunately, with its popularity, the number of fakes has also increased. Therefore, many people wonder: how can you tell if a Labubu is real?

In this guide, we will go through the clearest signs of a real Labubu, what distinguishes them from fake versions, and how you can increase your chances of buying an original figure.

What is Labubu?

Labubu is a designer figure created by artist Kasing Lung and produced by Pop Mart. The figure is known for its playful yet slightly mysterious expression, with large eyes, pointed ears, and a mischievous smile.

They are often sold as so-called blind boxes, which means you don't always know exactly which figure you will get until you open the packaging.

Due to its great popularity, Labubu has become a cherished collector's item, but this has also led to many fakes circulating on the market.

5 ways to tell if a Labubu is real

1. Check the Pop Mart packaging

Real Labubu figures are normally sold in Pop Mart packaging with clear print quality, correct logo, series name, and product information.

Fake versions often have blurry text, incorrect fonts, poor color reproduction, or packaging that feels cheaper. The packaging is often the first sign of whether the figure is original or not.

2. Look for a hologram or QR code

Many newer Pop Mart products have some form of authenticity marking, such as a hologram, QR code, or security label.

If the product has a QR code, it can sometimes be used to verify the item. If such details are completely missing, it can be a warning sign, especially if the product is sold as new.

3. Examine the quality of the figure

A real Labubu normally has high material quality and clear details. Pay close attention to the paintwork on the face, color edges, the feel of the plastic, and details in the eyes, mouth, and teeth.

Fakes often have uneven color, blurry details, poorer finish, or cheaper plastic. If the figure feels carelessly made, it is often a sign that it is not real.

4. Check size and proportions

Original figures from Pop Mart have well-thought-out proportions and a consistent appearance. Fake figures may have the wrong size, skewed shape, or a facial expression that looks slightly different from the original.

If something looks a little "off" compared to official product images, it's wise to be cautious.

5. Buy from reputable retailers

The easiest way to avoid fake figures is to buy from established retailers, stores with a good reputation, or online shops that are clear about the product's origin.

Many fakes are sold by unknown sellers or marketplaces where it is difficult to know if the product is actually original.

Common signs that a Labubu might be fake

There are some recurring warning signs to look out for:

• The packaging looks cheap or has spelling errors
• The logo or graphics differ from official images
• The color of the figure is uneven or incorrect
• The material feels light, hard, or plasticky in the wrong way
• The price is unusually low compared to other sellers

A very low price can seem tempting, but it is often one of the clearest signals that something is not right.

Where can you buy a real Labubu in Sweden?

If you want to increase your chances of buying a real Labubu in Sweden, it is important to choose a store that sells original products and is clear about what you are actually buying.

At Merchsweden, you will find a selected assortment of collectible products and designer figures. If you sell Labubu on the site, you can insert an internal link here to the relevant category or product page.

See our Labubu products here

FAQ about real Labubu

Are Labubu always from Pop Mart?

Original Labubu figures are produced by Pop Mart in collaboration with artist Kasing Lung. If a figure is sold without a clear connection to Pop Mart, you should be extra cautious.

Why are there so many fake Labubu?

Labubu has become very popular among collectors, which has led to fakes being produced and sold online. The demand for certain figures drives the growth of the market for fake products.

How much does a real Labubu cost?

The price varies depending on the series, model, and rarity. A real Labubu can cost anywhere from a few hundred kronor to significantly more for rare figures.

Are blind boxes always real?

No, not always. The blind box format is also copied. Therefore, it is important to check both the packaging and the seller before buying.

Summary

To determine if a Labubu is real, you should check the packaging, authenticity markings, material quality, proportions, and retailer. The more details that match the original, the greater the chance that the figure is real.

If you want to avoid fakes, the safest choice is to buy from a reputable store with clear information about the product.